Small Business Marketing

Small Business marketing research is vital in order to know how to get your goods/services in front of your potential customers.

Your biasness plan should reflect the marketing strategy for your business. Find a good accountant to help your develop an effective plan.

A few key criteria to consider when carrying out your market research:

	Does your product or service have an advantage over the competition?
	What are the strongest features of your product or services
	Can you effectively compete with your type of product/service and resources
	Determine the competition
	Determine the location of your best customers
	Find out the media which your customers interact with
	What is the marketplace looking for in terms of more interaction; newsletters, training; setup surveys on your website.

A few targeted marketing procedures as listed below:

	Mailings and flyers sent out before other direct contracts
	Attend public gatherings such as associations, chamber of commerce meetings, etc.
	Learn effective communication; take Dale Carnegie or Toastmaster courses
	Look for referrals from current contacts
	Explain unique benefit of your product or service to the prospective customer
	Be positive about your biasness
	Create an effective website
	Create and distribute brochures
	Advertise on websites with targeted traffic
	Setup signs at your location