Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Small Business Marketing
May 25, 2015

Guerrilla Marketing, 4th edition provides strategies for the small business owner who want to obtain more customers.  Book’s contents are based on strategies that really work. Topics included internet marketing, podcasting plus more… This book is available on the Amazon Book Store; see link below: Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

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Facebook Advertising May Be A Bad Investment for Small Business

facebook advertisiing
May 27, 2014

Forbes.com posted a recent article on the high cost of advertising on Facebook. It appears that a limited number of Facebook users actually see the advertising posts, in fact only 1% to 5% of people who like a page will see the posts according to Forbes; article. Read more… In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new…

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5 Good Reasons for Small Businesses to use Promotional Products

promotional products
May 22, 2014

Promotional products have become a staple in the marketing regimes of small businesses around the world. Why though? Arguably the easiest and most convenient answer is that people like free stuff. Regardless of the overall function of a particular promotional product, there will always be a willing hand ready and willing to accept it. It’s not just the element of “free” that is so enticing though. In fact, here are…

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Small Business Websites Lists

website lists
October 8, 2012

A small business needs a website to get more sales leads and provide information and support to existing customers. The small business website should be easy to navigate and be mobile compatible. Internet viewers will be gone in seconds if the first impression is unfavorable and the site appears disorganized. The site should provide the information to your target market viewer. Read about the small business support offered by Google…

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Facebook and Rising Business Costs

Costly facebook ads
September 22, 2012

Facebook business costs are raising questions in the business community. The click through rate to ads in the side bar is dismal, around 1% from some estimates. The Facebook pages seem cluttered and not well organized. This, no doubt is contributing to the drop in the stock market value from an opening price of $38 to as low as $17. The current price is sitting around $22 after the CEO announced…

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Small Business Marketing Opportunities

best marketing opportunities
September 13, 2012

Pitney Bowes discovered that small businesses are not monitoring the effectiveness of their marketing strategies especially thru direct mail and email. The small Business Owners are missing the opportunity offered by social media easy to use tools. The companies which are not utilizing the social media tools are falling behind the businesses which are using social media properly. Read more on this topic here… Small businesses missing out on opportunities…

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INTERNET MARKETING

Social Media Planning
September 12, 2012

Internet marketing is becoming a major component of any business marketing strategy. Viewer traffic is increasing each month especially through the social media networks.  Internet marketing is a natural activity for a home based business as the startup costs are minimal and the potential is unlimited.  The target market depends on the type of products/services offered by a business.  A local home builder will focus on a local market while…

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Google+ leads the Way for Small Business

Google+ training
July 21, 2012

Google+ makes it easy to organize content, friends and business associates without the clutter present on Facebook. Google’s circles are formatted into social network and make it possible to not having everyone in the same room like Facebook. Being able to post with hash tags is great by making one’s content better organized and easier to filter. Read the following article on more insights into Google+.   Google+ wins me…

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Social Media is an Integral Part of Business Today

Social Media Planning
July 21, 2012

Social media needs to play a major role in the marketing strategy of any business today. There should be coordination between all departments in any company to ensure the proper integration of social media. Sales leads can be found using social media; customer communication involves social media, a company’s reputation online needs to be monitored and improved using social media. Potential vendors can be checked out using social media.  Read…

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Reputation Management is Vital for Business

reputation management if vital for business
July 21, 2012

Today’s social media network means that business has to be aware of the its reputation posted in public platforms on the Internet.  Free traffic delivered by the search engines is valuable to business and should not be allowed to be negatively impacted by bad press circulating on the Internet. Read the following article on this topic… How Search and Online Reputation Management Impacts your … www.jeffbullas.com7/18/12 Appearing on the first…

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Competition is Good for Consumers

Competition in business
July 21, 2012

Competition is good for consumers and encourages quality products and services. Price may matter on brand names, however, quality of services can be the deciding factor in a consumer choosing a supplier. Take for example house painting; a sloppy paint job on the walls of a home is not acceptable at any price. It was noticed how busy some painters were while others seemed to be able to take on…

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Can You Only Market to People Like Yourself?

As internet marketers, we draw people to our offerings by shining a spotlight on ourselves, our personality and our unique gifts and talents. The way we do this is by utilizing our “Spotlight Style.” Much of what we sell is information – products and services based on what we know, and that we think will be of value to others. Our products and services carry a heavy stamp of our…

July 16, 2012
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